Uncorked: Jameson Ginger & Lime, Dublin, Ireland

From March '22 Uncorked

As you begin putting winter behind you and start gearing up for spring, it’s time to look forward to St. Patrick’s Day. This year, luck can strike your St. Paddy’s celebrations with the new Jameson Ginger & Lime available just in time. 

Expected to be the hottest beverage to launch in 2022, Ginger & Lime is groundbreaking. Jameson is the first Irish whiskey to bring a ready-to-drink offering to the market, and Ginger & Lime checks many boxes.

Trends show that demand for convenient formats is through the roof. The ready-to-drink category has increased 102 percent, and this momentum is expected to continue. Spirit-based cocktails are expected to grow 41 percent, and whiskey is the fastest growing ready-to-drink option. 

These green cans have 6 percent alcohol by volume, allowing you to indulge in a favorite signature cocktail that can be enjoyed chilled, directly from the can or over ice. 

Jameson Ginger & Lime is available in four-packs of 355-milliliter cans for $11.99 at select Giant Eagle, Acme Fresh Market, Heinen’s, Buehler’s Fresh Foods, Discount Drug Mart and Meijer locations. 

[ Mike McKenney is a manager at Heidelberg Distributing Co. ]  Comments? Email them to Kelly Petryszyn [kpetryszyn@bakermediagroup.com].